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Lay’s Thins

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In an emotionally evocative print ad + tagline convince people that thinner chip = tastier chip.

Gillette

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Grab guy’s attention with your catchy creative visual for Gillette MACH3 system razors to show them how superior they are compared with disposable ones.

Dior Wild Rose

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Create a breakthrough visual design featuring the rose flower to convey the uniqueness of new DIOR facial cream.The rose we are talking about is not a common one: it is a wild rose that grows on a windy cliff somewhere in France and has been identified among 4,000 other species for its unique resilience to external aggressions. This rose was revealed to possess unique physical properties which have been further optimized through 15 years of careful selection and advanced-science, resulting in extracting its 8 uniquely powerful yet naturally active ingredients. This gave birth to an extraordinary range of skincare products with exceptional skin regeneration power and anti-aging properties. The core product of our sponsor is a cream which comes in a luxurious glass-jar and reveals an enveloping garden rose fragrance. Also, in the near future, the brand is going to launch their next big hit, a serum prepared from the fruit of the rose, called the “rosehip”, a fruit that only a few roses eventually provide. The challenge is to identify how to display this wild rose and its unique properties, in a way that sets the brand apart.

IBL Banca

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Banner online per IBL Banca.

BOSS Orange

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Concept di campagna stampa (brand awareness) per BOSS Orange.

Kotex

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Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.

Pantene

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Through a poster, communicate what the “Pantene Shine Line” is in a very engaging way

Gleeden

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Stop passers-by in their tracks by creating a print ad for Gleeden.com, the website and mobile app that makes infidelity for married people easy, simple and secure.

Ivory

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In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family. We are looking for poster ideas that represent a big idea for Ivory as it starts to communicate again, after so many years. The natural target for Ivory is modern Millennial parents with children over 3 years old. American Millennial parents are looking to regain some traditional values alongside their busy, active and connected life.

Lancome

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Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Meningitis Awareness

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Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign. Foucus on the seriousness and consequences of meningitis

Ricolino

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Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino. Your poster will help Ricolino find a common link between all its products (Bubulubu, Paleta Payaso, Panditas and Kranky) to develop a campaign about Ricolino, as the main brand.

Gender Equality

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Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

Beer Freshness

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Create an arresting poster that brings to life how fresh beer helps us enjoy moments together. Focus on FRESHNESS rather than REFRESHMENT (freshness= quality and freshness of ingredients)

Pantene Summer Treatment

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Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.

Lenovo

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Through a self-explanatory print visual, demonstrate that Yoga laptop has 4 modes that help “those who do”.

Duracell Lithium Coin

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Show Duracell’s superior longevity benefit in devices which have a negative impact on consumers’ lives when they do not work

Ariel armpits

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In a catchy, positive poster with a tagline for ARIEL Powder, show the best cleaning performance, even for armpits stains with sweat odors, some of the toughest and most frequent stains.

Vicks

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In a poster with tagline, convince Mums in Australia that Vicks Action Cold and Flu is ALL they need to get relief from multiple symptoms of, not just cold but pain as well (headache, runny nose, blocked nose, fever, sore throat and body ache).

Breyers

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Create a modern, joyful and engaging story where a mom manages to bring her family together for a spontaneous, playful and memorable moment, thanks to Breyers. To tell your story, create a series of at least 4 quality photographs.

One

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Piccole o grandi che siano le rivalità fra opposti, c’è qualcosa che azzera l’odio di una fazione verso l’altra: le situazioni di povertà, carestia e malattia. Realizzate una grafica che metta insieme gli opposti, con lo scopo di eliminare la povertà