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Pantene

by gaia in Comments: 0

Through a poster, communicate what the “Pantene Shine Line” is in a very engaging way

Gleeden

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Stop passers-by in their tracks by creating a print ad for Gleeden.com, the website and mobile app that makes infidelity for married people easy, simple and secure.

Ivory

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In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family. We are looking for poster ideas that represent a big idea for Ivory as it starts to communicate again, after so many years. The natural target for Ivory is modern Millennial parents with children over 3 years old. American Millennial parents are looking to regain some traditional values alongside their busy, active and connected life.

Lancome

by gaia in Comments: 0

Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Meningitis Awareness

by gaia in Comments: 0

Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign. Foucus on the seriousness and consequences of meningitis

smart toothpaste

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A world-leading oral care brand has launched a completely different product: a toothpaste that can actually adapt to your mouth’s specific needs. It is active where you need it most to solve your specific oral care issues, such as plaque, sensitivity or gum problems. The secret is a unique technology that reacts with the specific conditions in your mouth. Create a poster that shows the benefit of the new smart toothpaste that adapts to your specific oral care issues in a simple, visual and intuitive way, with a tagline to bring out the idea. Your creation should clearly highlight the toothpaste’s outstanding benefits for consumers, and it should be a creative visualization of how the product works and its benefits.

Jack Daniel’s

by gaia in Comments: 0

Through an original and engaging poster, introduce a lighter and sweeter version of Jack Daniel’s to young adults and show them that now they can enjoy “Jack” on their own terms. Your target audience is young adults who are fun freedom seekers: passionate about friends, entertainment, music and sports. It is vital for them to live a full social life and get involved in adventures and new experiences, on their own terms. Your task is to create something engaging and compelling to build a connection between them and the new drink.

Duracell Unstoppable

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WOW us with your idea to communicate the dynamic, joyous emotion that is a “Running on Duracell” feeling. This challenge is not about the technical merits of Duracell batteries. Instead, it is all about defining, interpreting and sharing the emotion it gives when its unstoppable energy makes all devices work perfectly. Some people might call it nirvana or ecstasy, excellence, state of the art perfection, or even a vibrant orchestral experience … when everyone is perfectly in their zone, alone, or together, in sync with their perfectly performing devices.

Pantene Summer Treatment

by gaia in Comments: 0

Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.

Ariel – moments of clean

by gaia in Comments: 0

Create an inspiring poster that shows how Ariel’s superior clean has a great impact and can change small things… or everything! Your print ad should include a key visual and a text that explains your idea. It also should be able to resonate emotionally with as many people as possible, and in the end, with moms who care about clean and want the best.

Vicks

by gaia in Comments: 0

In a poster with tagline, convince Mums in Australia that Vicks Action Cold and Flu is ALL they need to get relief from multiple symptoms of, not just cold but pain as well (headache, runny nose, blocked nose, fever, sore throat and body ache).

Gender Equality

by gaia in Comments: 0

Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

Ricolino

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Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino. Your poster will help Ricolino find a common link between all its products (Bubulubu, Paleta Payaso, Panditas and Kranky) to develop a campaign about Ricolino, as the main brand.

Lay’s Thins

by gaia in Comments: 0

In an emotionally evocative print ad + tagline convince people that thinner chip = tastier chip.

Lenovo

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Through a self-explanatory print visual, demonstrate that Yoga laptop has 4 modes that help “those who do”.

Duracell Lithium Coin

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Show Duracell’s superior longevity benefit in devices which have a negative impact on consumers’ lives when they do not work

Beer Freshness

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Create an arresting poster that brings to life how fresh beer helps us enjoy moments together. Focus on FRESHNESS rather than REFRESHMENT (freshness= quality and freshness of ingredients)

Dior Wild Rose Cream

by gaia in Comments: 0

Create a breakthrough visual design featuring the rose flower to convey the uniqueness of new DIOR facial cream.The rose we are talking about is not a common one: it is a wild rose that grows on a windy cliff somewhere in France and has been identified among 4,000 other species for its unique resilience to external aggressions. This rose was revealed to possess unique physical properties which have been further optimized through 15 years of careful selection and advanced-science, resulting in extracting its 8 uniquely powerful yet naturally active ingredients. This gave birth to an extraordinary range of skincare products with exceptional skin regeneration power and anti-aging properties. The core product of our sponsor is a cream which comes in a luxurious glass-jar and reveals an enveloping garden rose fragrance. Also, in the near future, the brand is going to launch their next big hit, a serum prepared from the fruit of the rose, called the “rosehip”, a fruit that only a few roses eventually provide. The challenge is to identify how to display this wild rose and its unique properties, in a way that sets the brand apart.

Always

by gaia in Comments: 0

In an original poster, convince teenage girls that Always Ultra Thin are designed to protect them with discretion.

DOWNLY/LENOR

by gaia in Comments: 0

With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better. Note that we are not looking for a specific scent, or an illustration of a specific scent. The challenge is to conceptualize & visualize how Downy/Lenor scent augments and enhances everyday life experiences, making simple moments more special, delightful and even more meaningful.

Colored hair shampoo

by gaia in Comments: 0

Create an impactful & thought-provoking poster with a headline to bring to life new hair care products that respect color so much, they don’t get in color’s beautiful way! Our Sponsor has developed a new technology that seals the hair surface to prevent color from being washed out. This way, people who color their hair can wash it as much as they like without worrying about the color fading! In short, there is no longer any dilemma; no trade-off between clean & color.

Toyota

by wh1pl4sh in Comments: 0

Create an innovative and engrossing poster showing what amazing value-added offer TOYOTA can give you, besides a car, to make buying a car a cooler and a more appealing decision. Go beyond the gimmicks like price discount or cheap fuel and create a revolutionary and irresistible offer that no other car brand has ever given to its customers.

Ariel Value

by gaia in Comments: 0

Through an impactful poster, find original ways to show Ariel’s value and make consumers pick Ariel instead of cheaper brands.

Kotex

by gaia in Comments: 0

Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.

Florette

by gaia in Comments: 0

Create a fruit & vegetables concept that has the power to change people‘s breakfast habits.

Skin Foundation

by gaia in Comments: 0

Our sponsor, a major beauty company, wants to revolutionize the category and propose new and compelling foundation experiences for women. Invent a unique and revolutionary foundation that will surprise women by proposing a fresh new way to get a beautiful complexion.