Through a poster, communicate what the “Pantene Shine Line” is in a very engaging way
A world-leading oral care brand has launched a completely different product: a toothpaste that can actually adapt to your mouth’s specific needs. It is active where you need it most to solve your specific oral care issues, such as plaque, sensitivity or gum problems. The secret is a unique technology that reacts with the specific conditions in your mouth. Create a poster that shows the benefit of the new smart toothpaste that adapts to your specific oral care issues in a simple, visual and intuitive way, with a tagline to bring out the idea. Your creation should clearly highlight the toothpaste’s outstanding benefits for consumers, and it should be a creative visualization of how the product works and its benefits.
Through an original and engaging poster, introduce a lighter and sweeter version of Jack Daniel’s to young adults and show them that now they can enjoy “Jack” on their own terms. Your target audience is young adults who are fun freedom seekers: passionate about friends, entertainment, music and sports. It is vital for them to live a full social life and get involved in adventures and new experiences, on their own terms. Your task is to create something engaging and compelling to build a connection between them and the new drink.
Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.
Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino. Your poster will help Ricolino find a common link between all its products (Bubulubu, Paleta Payaso, Panditas and Kranky) to develop a campaign about Ricolino, as the main brand.
Create a breakthrough visual design featuring the rose flower to convey the uniqueness of new DIOR facial cream.The rose we are talking about is not a common one: it is a wild rose that grows on a windy cliff somewhere in France and has been identified among 4,000 other species for its unique resilience to external aggressions. This rose was revealed to possess unique physical properties which have been further optimized through 15 years of careful selection and advanced-science, resulting in extracting its 8 uniquely powerful yet naturally active ingredients. This gave birth to an extraordinary range of skincare products with exceptional skin regeneration power and anti-aging properties. The core product of our sponsor is a cream which comes in a luxurious glass-jar and reveals an enveloping garden rose fragrance. Also, in the near future, the brand is going to launch their next big hit, a serum prepared from the fruit of the rose, called the “rosehip”, a fruit that only a few roses eventually provide. The challenge is to identify how to display this wild rose and its unique properties, in a way that sets the brand apart.
With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better. Note that we are not looking for a specific scent, or an illustration of a specific scent. The challenge is to conceptualize & visualize how Downy/Lenor scent augments and enhances everyday life experiences, making simple moments more special, delightful and even more meaningful.
Create an impactful & thought-provoking poster with a headline to bring to life new hair care products that respect color so much, they don’t get in color’s beautiful way! Our Sponsor has developed a new technology that seals the hair surface to prevent color from being washed out. This way, people who color their hair can wash it as much as they like without worrying about the color fading! In short, there is no longer any dilemma; no trade-off between clean & color.
Create an innovative and engrossing poster showing what amazing value-added offer TOYOTA can give you, besides a car, to make buying a car a cooler and a more appealing decision. Go beyond the gimmicks like price discount or cheap fuel and create a revolutionary and irresistible offer that no other car brand has ever given to its customers.
Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase. Your packaging design needs to inspire Japanese teens and young adults to buy Coca-Cola Original again and again, and preferably share the experience on social media platforms, though not a must.
Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.
Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.
Our sponsor, a major beauty company, wants to revolutionize the category and propose new and compelling foundation experiences for women. Invent a unique and revolutionary foundation that will surprise women by proposing a fresh new way to get a beautiful complexion.
Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US. We are looking for non-traditional ideas SweeTARTS can develop for the 2 holidays. SweeTARTS is anything but traditional, so the boring hearts and egg-shaped candies won’t cut it. We want you to invent totally new shapes, new formats, new flavors, new ways to eat it, new gestures… add fun to it, think about shared formats… reshape the whole experience of it and have fun creating!
Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners. There are five brands participating in this challenge: KITKAT, QUALITY STREET, ROWNTREES, AERO and MILKYBAR. This challenge is to look for ideas to help adults reconnect with each other as part of existing sharing occasions by enhancing the moment to enable people to truly connect. Your idea should inspire adults to share bonding moments all year around, by providing fun activities or enhancing consumers’ time together.
Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.
Create a story about how SK-II Facial Treatment Essence gives a young men professional the captivating positive force he needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.