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Lay’s Thins

by gaia in Comments: 0

In an emotionally evocative print ad + tagline convince people that thinner chip = tastier chip.

App for 3D camera

by gaia in Comments: 0

Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.

Gillette

by gaia in Comments: 0

Grab guy’s attention with your catchy creative visual for Gillette MACH3 system razors to show them how superior they are compared with disposable ones.

IBL Banca

by gaia in Comments: 0

Banner online per IBL Banca.

Future of Lips Beauty

by gaia in Comments: 0

Invent a new and disruptive lips product, package and gesture to please women who want to have beautiful lips and look for out-of-the-box solutions.

Kotex

by gaia in Comments: 0

Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.

Pantene

by gaia in Comments: 0

Through a poster, communicate what the “Pantene Shine Line” is in a very engaging way

Lancome

by gaia in Comments: 0

Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Meningitis Awareness

by gaia in Comments: 0

Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign. Foucus on the seriousness and consequences of meningitis

Gender Equality

by gaia in Comments: 0

Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

Beer Freshness

by gaia in Comments: 0

Create an arresting poster that brings to life how fresh beer helps us enjoy moments together. Focus on FRESHNESS rather than REFRESHMENT (freshness= quality and freshness of ingredients)

Pantene Summer Treatment

by gaia in Comments: 0

Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.

Lenovo

by gaia in Comments: 0

Through a self-explanatory print visual, demonstrate that Yoga laptop has 4 modes that help “those who do”.

Cornetto

by gaia in Comments: 0

Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience (creamy&crunchy)on social media.

Duracell Lithium Coin

by gaia in Comments: 0

Show Duracell’s superior longevity benefit in devices which have a negative impact on consumers’ lives when they do not work

Ariel armpits

by gaia in Comments: 0

In a catchy, positive poster with a tagline for ARIEL Powder, show the best cleaning performance, even for armpits stains with sweat odors, some of the toughest and most frequent stains.

Breyers

by gaia in Comments: 0

Create a modern, joyful and engaging story where a mom manages to bring her family together for a spontaneous, playful and memorable moment, thanks to Breyers. To tell your story, create a series of at least 4 quality photographs.

Nescafè Red Cup

by gaia in Comments: 0

Entice young coffee lovers in a playful and unexpected way to buy the NESCAFÉ Red Cup Machine for their home with an original activity idea (online, in-store, or cross-channel promotional activity). NESCAFÉ needs original, optimistic, and playful ideas.

Dulux

by gaia in Comments: 0

In a presentation with visuals and text, bring “Let’s Colour” to life showing how Dulux can add colour to people’s lives and homes, through activities across various channels.

Sumol

by gaia in Comments: 0

Create a simple yet impactful new packaging for a limited thematic edition that will make young people want to engage with Sumol’s sunny attitude to life? Optimism is contagious! The glass is always half full! Life is better in the sun! Surprise young people with a design that is creative, positive, fun, optimistic, enthusiastic, unpretentious, curious and truthful. Your new design will make young people want to interact with the brand and what it stands for either physically or online.

Arabic Numbers (1)

by gaia in Comments: 0

Create a series of creative and visually striking artwork representing the 10 Arabic numerals (from 0 to 9) to show us that numerals can tell meaningful stories and express passion and emotions

Trident

by gaia in Comments: 0

Invent a virtual chewing gum for our digital and social media world that has the benefits of real chewing gum while being 100% virtual

Durex

by gaia in Comments: 0

Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

Close Up

by gaia in Comments: 0

Start the next oral care revolution with a new solution that will get people to experience freshness in a brand new way.

Kirin

by gaia in Comments: 0

Disrupt the beer industry with a revolutionary idea for a new beer product (or service) that will make it the drink of choice for people in their 20s.

Ferrero Rocher

by gaia in Comments: 0

Design a beautiful, elegant and contemporary box on the theme of Italian romance that will make Ferrero Rocher a sought-after present for wedding guests.

Beauty Display

by gaia in Comments: 0

Create an original in-store display that will attract shoppers to a new high-end skin care product and appeal to their senses.

Doritos(2)

by gaia in Comments: 0

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos. Focus on powerful crunch.

Kitkat

by gaia in Comments: 0

Give KITKAT a twist that would make breaks even more special.

SK-II Festive Gift

by wh1pl4sh in Comments: 0

Create a story about how SK-II Facial Treatment Essence gives a young men professional the captivating positive force he needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.