Make Australian people who like KITKAT love it, by creating a brand activation that connects KITKAT in a meaningful way with today’s new types of “break”.
Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.
In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.