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Lancome

by gaia in Comments: 0

Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Meningitis Awareness

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Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign. Foucus on the seriousness and consequences of meningitis

DOWNLY/LENOR

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With a unique and eye-catching poster visualize a Downy WOW scent experience that changes Scent Lovers’ life for the better. Note that we are not looking for a specific scent, or an illustration of a specific scent. The challenge is to conceptualize & visualize how Downy/Lenor scent augments and enhances everyday life experiences, making simple moments more special, delightful and even more meaningful.

Toyota

by wh1pl4sh in Comments: 0

Create an innovative and engrossing poster showing what amazing value-added offer TOYOTA can give you, besides a car, to make buying a car a cooler and a more appealing decision. Go beyond the gimmicks like price discount or cheap fuel and create a revolutionary and irresistible offer that no other car brand has ever given to its customers.

Coca Cola Japan

by gaia in Comments: 0

Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase. Your packaging design needs to inspire Japanese teens and young adults to buy Coca-Cola Original again and again, and preferably share the experience on social media platforms, though not a must.

Cornetto

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Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience (creamy&crunchy) on social media.

Kotex

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Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.

Kitkat Brand Activation

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Make Australian people who like KITKAT love it, by creating a brand activation that connects KITKAT in a meaningful way with today’s new types of “break”.

Coca Cola Company

by gaia in Comments: 0

Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.

Perfume gift

by gaia in Comments: 0

Can you help recreate the spark and make people love fragrance gifts again? Gifting is a wonderful tradition that deserves more emotion, surprise, and thrill … help us think of fragrance gifting experiences that would be so desirable people would even queue up for. Reinvent the perfume gifting experience so it’s exciting & surprising for both the gifter and the receiver. Don’t hesitate to break the rules of the fragrance industry as we know it today.

Lay’s & Uefa

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In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.

Tommy Hilfiger

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Come up with great ideas for shopping experiences for Tommy Hilfiger flagship fashions stores in European cities. Think about something that will make you stay in the store longer, shop and have a great time.

Axe

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Tell us what your buddy AXE could do, especially online and on social media, to help young men attract girls.

Lux Fresh

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Chinese women dread the humid summer. Dazzle them with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.

Nescafè Red Cup

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Entice young coffee lovers in a playful and unexpected way to buy the NESCAFÉ Red Cup Machine for their home with an original activity idea (online, in-store, or cross-channel promotional activity). NESCAFÉ needs original, optimistic, and playful ideas.

Mazda

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Mazda is looking for an event or series of events which will help build fame for the Mazda brand across Europe, engaging with anyone who shares the same kindred spirit of challenging conventions.

Dulux

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In a presentation with visuals and text, bring “Let’s Colour” to life showing how Dulux can add colour to people’s lives and homes, through activities across various channels.