Make Australian people who like KITKAT love it, by creating a brand activation that connects KITKAT in a meaningful way with today’s new types of “break”.
Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.
Inspire fashion addicts to break out of the confines of stereotypes with inspiring tattoo designs that encourage them to challenge societal convention and live their own lives. Vidal Sassoon wants to encourage women age 18-24, the most discerning young and trendy fashion addicts, that the world isn’t either black or white. Inspire and encourage these women to break the rules of conforming, and embrace seemingly opposite traits within themselves. Create a set of 6 tattoo designs with this objective in mind, which showcases the Vidal Sassoon “Harmonic Paradox.”
Create a breakthrough visual design featuring the rose flower to convey the uniqueness of new DIOR facial cream.The rose we are talking about is not a common one: it is a wild rose that grows on a windy cliff somewhere in France and has been identified among 4,000 other species for its unique resilience to external aggressions. This rose was revealed to possess unique physical properties which have been further optimized through 15 years of careful selection and advanced-science, resulting in extracting its 8 uniquely powerful yet naturally active ingredients. This gave birth to an extraordinary range of skincare products with exceptional skin regeneration power and anti-aging properties. The core product of our sponsor is a cream which comes in a luxurious glass-jar and reveals an enveloping garden rose fragrance. Also, in the near future, the brand is going to launch their next big hit, a serum prepared from the fruit of the rose, called the “rosehip”, a fruit that only a few roses eventually provide. The challenge is to identify how to display this wild rose and its unique properties, in a way that sets the brand apart.
Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.
In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family. We are looking for poster ideas that represent a big idea for Ivory as it starts to communicate again, after so many years. The natural target for Ivory is modern Millennial parents with children over 3 years old. American Millennial parents are looking to regain some traditional values alongside their busy, active and connected life.
Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino. Your poster will help Ricolino find a common link between all its products (Bubulubu, Paleta Payaso, Panditas and Kranky) to develop a campaign about Ricolino, as the main brand.
Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.
In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.
Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.
Create a simple yet impactful new packaging for a limited thematic edition that will make young people want to engage with Sumol’s sunny attitude to life? Optimism is contagious! The glass is always half full! Life is better in the sun! Surprise young people with a design that is creative, positive, fun, optimistic, enthusiastic, unpretentious, curious and truthful. Your new design will make young people want to interact with the brand and what it stands for either physically or online.
Design an arresting packaging add-on (secondary packaging) and a gift box idea that will get moms, or their concerned friends to notice and understand that Johnson’s bedtime routine when complemented with these products are the solution to a restful sleep.
Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.
Create a story about how SK-II Facial Treatment Essence gives a young men professional the captivating positive force he needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.