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Pantene

by gaia in Comments: 0

Through a poster, communicate what the “Pantene Shine Line” is in a very engaging way

Gleeden

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Stop passers-by in their tracks by creating a print ad for Gleeden.com, the website and mobile app that makes infidelity for married people easy, simple and secure.

Ivory

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In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family. We are looking for poster ideas that represent a big idea for Ivory as it starts to communicate again, after so many years. The natural target for Ivory is modern Millennial parents with children over 3 years old. American Millennial parents are looking to regain some traditional values alongside their busy, active and connected life.

Lancome

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Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Meningitis Awareness

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Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign. Foucus on the seriousness and consequences of meningitis

smart toothpaste

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A world-leading oral care brand has launched a completely different product: a toothpaste that can actually adapt to your mouth’s specific needs. It is active where you need it most to solve your specific oral care issues, such as plaque, sensitivity or gum problems. The secret is a unique technology that reacts with the specific conditions in your mouth. Create a poster that shows the benefit of the new smart toothpaste that adapts to your specific oral care issues in a simple, visual and intuitive way, with a tagline to bring out the idea. Your creation should clearly highlight the toothpaste’s outstanding benefits for consumers, and it should be a creative visualization of how the product works and its benefits.

Jack Daniel’s

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Through an original and engaging poster, introduce a lighter and sweeter version of Jack Daniel’s to young adults and show them that now they can enjoy “Jack” on their own terms. Your target audience is young adults who are fun freedom seekers: passionate about friends, entertainment, music and sports. It is vital for them to live a full social life and get involved in adventures and new experiences, on their own terms. Your task is to create something engaging and compelling to build a connection between them and the new drink.

Duracell Unstoppable

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WOW us with your idea to communicate the dynamic, joyous emotion that is a “Running on Duracell” feeling. This challenge is not about the technical merits of Duracell batteries. Instead, it is all about defining, interpreting and sharing the emotion it gives when its unstoppable energy makes all devices work perfectly. Some people might call it nirvana or ecstasy, excellence, state of the art perfection, or even a vibrant orchestral experience … when everyone is perfectly in their zone, alone, or together, in sync with their perfectly performing devices.

Pantene Summer Treatment

by gaia in Comments: 0

Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.

Ariel – moments of clean

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Create an inspiring poster that shows how Ariel’s superior clean has a great impact and can change small things… or everything! Your print ad should include a key visual and a text that explains your idea. It also should be able to resonate emotionally with as many people as possible, and in the end, with moms who care about clean and want the best.

Vicks

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In a poster with tagline, convince Mums in Australia that Vicks Action Cold and Flu is ALL they need to get relief from multiple symptoms of, not just cold but pain as well (headache, runny nose, blocked nose, fever, sore throat and body ache).

Gender Equality

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Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

Ricolino

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Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino. Your poster will help Ricolino find a common link between all its products (Bubulubu, Paleta Payaso, Panditas and Kranky) to develop a campaign about Ricolino, as the main brand.

Lay’s Thins

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In an emotionally evocative print ad + tagline convince people that thinner chip = tastier chip.

Duracell Lithium Coin

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Show Duracell’s superior longevity benefit in devices which have a negative impact on consumers’ lives when they do not work

Beer Freshness

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Create an arresting poster that brings to life how fresh beer helps us enjoy moments together. Focus on FRESHNESS rather than REFRESHMENT (freshness= quality and freshness of ingredients)

Dior Wild Rose Cream

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Create a breakthrough visual design featuring the rose flower to convey the uniqueness of new DIOR facial cream.The rose we are talking about is not a common one: it is a wild rose that grows on a windy cliff somewhere in France and has been identified among 4,000 other species for its unique resilience to external aggressions. This rose was revealed to possess unique physical properties which have been further optimized through 15 years of careful selection and advanced-science, resulting in extracting its 8 uniquely powerful yet naturally active ingredients. This gave birth to an extraordinary range of skincare products with exceptional skin regeneration power and anti-aging properties. The core product of our sponsor is a cream which comes in a luxurious glass-jar and reveals an enveloping garden rose fragrance. Also, in the near future, the brand is going to launch their next big hit, a serum prepared from the fruit of the rose, called the “rosehip”, a fruit that only a few roses eventually provide. The challenge is to identify how to display this wild rose and its unique properties, in a way that sets the brand apart.

Always

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In an original poster, convince teenage girls that Always Ultra Thin are designed to protect them with discretion.

Colored hair shampoo

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Create an impactful & thought-provoking poster with a headline to bring to life new hair care products that respect color so much, they don’t get in color’s beautiful way! Our Sponsor has developed a new technology that seals the hair surface to prevent color from being washed out. This way, people who color their hair can wash it as much as they like without worrying about the color fading! In short, there is no longer any dilemma; no trade-off between clean & color.

Toyota

by wh1pl4sh in Comments: 0

Create an innovative and engrossing poster showing what amazing value-added offer TOYOTA can give you, besides a car, to make buying a car a cooler and a more appealing decision. Go beyond the gimmicks like price discount or cheap fuel and create a revolutionary and irresistible offer that no other car brand has ever given to its customers.

Ariel Value

by gaia in Comments: 0

Through an impactful poster, find original ways to show Ariel’s value and make consumers pick Ariel instead of cheaper brands.

Coca Cola Japan

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Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase. Your packaging design needs to inspire Japanese teens and young adults to buy Coca-Cola Original again and again, and preferably share the experience on social media platforms, though not a must.

Cornetto

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Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience (creamy&crunchy) on social media.

Kotex

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Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.

Kitkat Brand Activation

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Make Australian people who like KITKAT love it, by creating a brand activation that connects KITKAT in a meaningful way with today’s new types of “break”.

Coca Cola Company

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Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.

Perfume gift

by gaia in Comments: 0

Can you help recreate the spark and make people love fragrance gifts again? Gifting is a wonderful tradition that deserves more emotion, surprise, and thrill … help us think of fragrance gifting experiences that would be so desirable people would even queue up for. Reinvent the perfume gifting experience so it’s exciting & surprising for both the gifter and the receiver. Don’t hesitate to break the rules of the fragrance industry as we know it today.

Lay’s & Uefa

by gaia in Comments: 0

In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.

Tommy Hilfiger

by gaia in Comments: 0

Come up with great ideas for shopping experiences for Tommy Hilfiger flagship fashions stores in European cities. Think about something that will make you stay in the store longer, shop and have a great time.

Axe

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Tell us what your buddy AXE could do, especially online and on social media, to help young men attract girls.

Lux Fresh

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Chinese women dread the humid summer. Dazzle them with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.

Nescafè Red Cup

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Entice young coffee lovers in a playful and unexpected way to buy the NESCAFÉ Red Cup Machine for their home with an original activity idea (online, in-store, or cross-channel promotional activity). NESCAFÉ needs original, optimistic, and playful ideas.

Mazda

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Mazda is looking for an event or series of events which will help build fame for the Mazda brand across Europe, engaging with anyone who shares the same kindred spirit of challenging conventions.

Dulux

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In a presentation with visuals and text, bring “Let’s Colour” to life showing how Dulux can add colour to people’s lives and homes, through activities across various channels.

Kirin

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Disrupt the beer industry with a revolutionary idea for a new beer product (or service) that will make it the drink of choice for people in their 20s.

Durex

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Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

Trident

by gaia in Comments: 0

Invent a virtual chewing gum for our digital and social media world that has the benefits of real chewing gum while being 100% virtual

Travel Product

by gaia in Comments: 0

Reinvent the travel retail exclusive experience for a fragrance, skincare & makeup brand for a new generation of travelers! Come up with new product concepts and offers for fragrance, skincare and/or makeup for travelers and reinvent the experience around it. You can think about the retail environment at the airport, the POS setup, a traffic stopper, the art of gifting, personalization, etc. You can choose one or more routes from: 1)The one product I want when travelling 2) The best souvenir for someone or myself 3) A better shopping experience

Febreeze Pre-Poo

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The new Febreze product discreetly prevents toilet odors caused by pooping. Create a witty, original, yet descriptive name and pack design concept that tells people exactly what Pre-Poo Spray does in the toilet.

Panasonic

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Show us what exciting new IoT enabled service features and benefits can MonStyle offer to give women the emotional satisfaction of her clothes being cared for enabling her to wear what she loves.

New Toothbrush

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Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

Florette

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Create a fruit & vegetables concept that has the power to change people‘s breakfast habits.

Skin Foundation

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Our sponsor, a major beauty company, wants to revolutionize the category and propose new and compelling foundation experiences for women. Invent a unique and revolutionary foundation that will surprise women by proposing a fresh new way to get a beautiful complexion.

Wrangler

by gaia in Comments: 0

Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler. Most clothing brands create styles based on what’s new & trendy in textiles, colors, cuts and among premium fashion brands. Think big! We need you to come up with breakthrough ideas that would change the brand’s future, or even the clothing industry.

Sunlight Fabric Cleaning

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Invent a disruptive new Sunlight Fabric Cleaning product which will provide unique benefits to make the laundry process easier and delightful for Indonesian women.

Social Beverage

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Invent a new beverage for adults that shakes up social get-togethers. Your concept should enable hosts to stand out as interesting individuals and reveal their social superpowers, while breaking the ice.

sweetart

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Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US. We are looking for non-traditional ideas SweeTARTS can develop for the 2 holidays. SweeTARTS is anything but traditional, so the boring hearts and egg-shaped candies won’t cut it. We want you to invent totally new shapes, new formats, new flavors, new ways to eat it, new gestures… add fun to it, think about shared formats… reshape the whole experience of it and have fun creating!

Kitkat

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Give KITKAT a twist that would make breaks even more special.

Hand Wash

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Create an innovative hand washing product that will shape the future of anti-bacterial hand washing and has elements inspired by nature.

Nestlè social snacking

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Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners. There are five brands participating in this challenge: KITKAT, QUALITY STREET, ROWNTREES, AERO and MILKYBAR. This challenge is to look for ideas to help adults reconnect with each other as part of existing sharing occasions by enhancing the moment to enable people to truly connect. Your idea should inspire adults to share bonding moments all year around, by providing fun activities or enhancing consumers’ time together.

App for 3D camera

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Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.

Teisserie

by gaia in Comments: 0

Teisseire needs your help to reinvent the ideal syrup experience at home and make it more desirable for adults, kids and families. There are many areas you can explore: where the syrup is stored; when it’s consumed; the packaging and how it’s poured into the glass; the format of the syrup – can be liquid, a tablet, a capsule, or even an ice cube; how it’s dissolved. The only requirement: it should be a liquid you drink after dissolution.

Cheetos

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Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in fun family moments.

Close Up

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Start the next oral care revolution with a new solution that will get people to experience freshness in a brand new way.

New Soft Drink

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Invent a new beverage with strong benefit that will delight people who want to make sports time a pleasant moment.

RTD coffee pack design

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A popular RTD (ready to drink) coffee brand would like to make RTD coffee more exciting for current drinkers through the packaging and also appeal to younger people (16-24) who currently don’t drink RTD coffee to make them buy and try it. Design a unique and attractive looking packaging for a RTD coffee brand to make RTD coffee more exciting and relevant

SK-II Limited Edition

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Reinvent SK-II Limited Edition packaging that will surprise and excite young working women.

SK-II Festive Gift

by wh1pl4sh in Comments: 0

Create a story about how SK-II Facial Treatment Essence gives a young men professional the captivating positive force he needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.

Johnson’s Bedtime

by gaia in Comments: 0

Design an arresting packaging add-on (secondary packaging) and a gift box idea that will get moms, or their concerned friends to notice and understand that Johnson’s bedtime routine when complemented with these products are the solution to a restful sleep.

Desperados

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Invent a new way (packaging, bottle, device, gesture, ritual, etc.) to make beer sharing at home more surprising whilst staying very true to the premiumness of the Desperados brand.

Nestlè Bottles

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Design a collection of 3 water bottles with fun characters so 6 – 10 year old kids choose water to quench their thirst. Don’t use any existing character or stock image.

Premium gift box

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Invent a premium status gift box for some of the best cognac and whiskey brands.

Cup’a Soup

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Blow us away with ideas for Cup a Soup that will surprise people and stimulate their appetite for it.

Ferrero Rocher

by gaia in Comments: 0

Design a beautiful, elegant and contemporary box on the theme of Italian romance that will make Ferrero Rocher a sought-after present for wedding guests in Asia.

Beauty Display

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Create an original in-store display that will attract shoppers to a new high-end skin care product and appeal to their senses.

Nespresso Store

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Create a daring, surprising and luxurious 3D window design concept for NESPRESSO On Ice.

Ariel display

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Imagine an impactful in store visual or display for ARIEL based on their current TVC (http://archive.themill.com/portfolio/88/big-spectacle) to wow women, make them stop in awe, and even make the store manager call ARIEL to get one.

Oreo

by gaia in Comments: 0

Make snack shopping as delicious and joyful as the snacks by designing a new store display that can be used by various snack brands (like CADBURY, OREO; etc.) to create a mouthwatering and convenient journey for shoppers

P&G display for Indian Retailers

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Create an impactful solution for P&G that will engage Retailers in the countries like India to consider buying additional products while they wait at Wholesaler store counters. The challenge is to imagine an efficient solution to be placed near or directly on the counter that would attract the attention of a retailer. Keep in mind that not all the Retailers are tech savvy, most have basic technology, and some are even illiterate. Avoid ideas which require a lot of reading. Instead of a complicated and long experience, we would love to see some simple, intuitive and easy-to-understand solutions. Your idea should require minimum involvement and maintenance from the Wholesaler, as he is busy preparing the orders, receiving the payments, interacting with Retailers. Your solution should be easy and inexpensive for P&G to install in thousands of Wholesalers across emerging markets, like India for example.