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Kitkat Brand Activation

by gaia in Comments: 0

Make Australian people who like KITKAT love it, by creating a brand activation that connects KITKAT in a meaningful way with today’s new types of “break”.

Lay’s Thins

by gaia in Comments: 0

In an emotionally evocative print ad + tagline convince people that thinner chip = tastier chip.

App for 3D camera

by gaia in Comments: 0

Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.

Vidal Sassoon Tattoos

by gaia in Comments: 0

Inspire fashion addicts to break out of the confines of stereotypes with inspiring tattoo designs that encourage them to challenge societal convention and live their own lives. Vidal Sassoon wants to encourage women age 18-24, the most discerning young and trendy fashion addicts, that the world isn’t either black or white. Inspire and encourage these women to break the rules of conforming, and embrace seemingly opposite traits within themselves. Create a set of 6 tattoo designs with this objective in mind, which showcases the Vidal Sassoon “Harmonic Paradox.”

Gillette

by gaia in Comments: 0

Grab guy’s attention with your catchy creative visual for Gillette MACH3 system razors to show them how superior they are compared with disposable ones.

Dior Wild Rose

by gaia in Comments: 0

Create a breakthrough visual design featuring the rose flower to convey the uniqueness of new DIOR facial cream.The rose we are talking about is not a common one: it is a wild rose that grows on a windy cliff somewhere in France and has been identified among 4,000 other species for its unique resilience to external aggressions. This rose was revealed to possess unique physical properties which have been further optimized through 15 years of careful selection and advanced-science, resulting in extracting its 8 uniquely powerful yet naturally active ingredients. This gave birth to an extraordinary range of skincare products with exceptional skin regeneration power and anti-aging properties. The core product of our sponsor is a cream which comes in a luxurious glass-jar and reveals an enveloping garden rose fragrance. Also, in the near future, the brand is going to launch their next big hit, a serum prepared from the fruit of the rose, called the “rosehip”, a fruit that only a few roses eventually provide. The challenge is to identify how to display this wild rose and its unique properties, in a way that sets the brand apart.

IBL Banca

by gaia in Comments: 0

Banner online per IBL Banca.

BOSS Orange

by gaia in Comments: 0

Concept di campagna stampa (brand awareness) per BOSS Orange.

Future of Lips Beauty

by gaia in Comments: 0

Invent a new and disruptive lips product, package and gesture to please women who want to have beautiful lips and look for out-of-the-box solutions.

Kotex

by gaia in Comments: 0

Kotex has invented a revolutionary disposable overnight panty that will replace the need for sanitary pads at night, allaying women’s nighttime concerns about leaks and stains. Break the clichés of feminine hygiene advertising with a big bang idea to get young women to trust that Kotex’s overnight panties will give them ultimate peace of mind as they sleep during their periods.

Wallet – brochure

by gaia in Comments: 0

Naming per il prodotto ufficio mobile di RIVA ARREDAMENTI, bozza grafica e copywriting per la brochure.

Pantene

by gaia in Comments: 0

Through a poster, communicate what the “Pantene Shine Line” is in a very engaging way

Gleeden

by gaia in Comments: 0

Stop passers-by in their tracks by creating a print ad for Gleeden.com, the website and mobile app that makes infidelity for married people easy, simple and secure.

Ivory

by gaia in Comments: 0

In a poster with a headline, creatively engage with American Millennial parents who share Ivory’s values of purity, safety and gentle cleansing for the whole family. We are looking for poster ideas that represent a big idea for Ivory as it starts to communicate again, after so many years. The natural target for Ivory is modern Millennial parents with children over 3 years old. American Millennial parents are looking to regain some traditional values alongside their busy, active and connected life.

Lancome

by gaia in Comments: 0

Find an impactful yet emotional way to make active women from the age of 40 desire skin care by Lancôme. Create a print-ad and imagine how your idea can be rolled-out in real life and on-line.

Meningitis Awareness

by gaia in Comments: 0

Show us how you would convince people to go and talk to their doctors about the meningitis vaccine, through an impactful print ad and its related online campaign. Foucus on the seriousness and consequences of meningitis

Ricolino

by gaia in Comments: 0

Wow teenagers with a poster and a tagline that show the playfulness, the unexpectedness and the credibility of Ricolino. Your poster will help Ricolino find a common link between all its products (Bubulubu, Paleta Payaso, Panditas and Kranky) to develop a campaign about Ricolino, as the main brand.

Gender Equality

by gaia in Comments: 0

Through an impactful poster aimed at male managers, bring to life the message that “everyone valued and performing at their peak” is good for BOTH women and men.

Beer Freshness

by gaia in Comments: 0

Create an arresting poster that brings to life how fresh beer helps us enjoy moments together. Focus on FRESHNESS rather than REFRESHMENT (freshness= quality and freshness of ingredients)

Pantene Summer Treatment

by gaia in Comments: 0

Pantene is launching a new limited edition Summer Treatment specially formulated for sun, chlorine, and seawater damaged hair. It penetrates into the hair’s core, locking the moisture in, transforming dehydrated hair into hair that is healthy and lusciously smooth. In an emotionally evocative and original print ad that breaks with Pantene’s traditional communication, convince young women that Pantene’s new Summer Treatment is a must-have this summer.

Cornetto

by gaia in Comments: 0

Come up with a big idea that can be applied to different occasions throughout the year to introduce Cornetto’s multi sensorial experience (creamy&crunchy)on social media.

Duracell Lithium Coin

by gaia in Comments: 0

Show Duracell’s superior longevity benefit in devices which have a negative impact on consumers’ lives when they do not work

Ariel armpits

by gaia in Comments: 0

In a catchy, positive poster with a tagline for ARIEL Powder, show the best cleaning performance, even for armpits stains with sweat odors, some of the toughest and most frequent stains.

Vicks

by gaia in Comments: 0

In a poster with tagline, convince Mums in Australia that Vicks Action Cold and Flu is ALL they need to get relief from multiple symptoms of, not just cold but pain as well (headache, runny nose, blocked nose, fever, sore throat and body ache).

Breyers

by gaia in Comments: 0

Create a modern, joyful and engaging story where a mom manages to bring her family together for a spontaneous, playful and memorable moment, thanks to Breyers. To tell your story, create a series of at least 4 quality photographs.

One

by gaia in Comments: 0

Piccole o grandi che siano le rivalità fra opposti, c’è qualcosa che azzera l’odio di una fazione verso l’altra: le situazioni di povertà, carestia e malattia. Realizzate una grafica che metta insieme gli opposti, con lo scopo di eliminare la povertà

Lay’s & Uefa

by gaia in Comments: 0

In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.

Tommy Hilfiger

by gaia in Comments: 0

Come up with great ideas for shopping experiences for Tommy Hilfiger flagship fashions stores in European cities. Think about something that will make you stay in the store longer, shop and have a great time.

Coca Cola Company

by gaia in Comments: 0

Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.

Axe

by gaia in Comments: 0

Tell us what your buddy AXE could do, especially online and on social media, to help young men attract girls.

Lux Fresh

by gaia in Comments: 0

Chinese women dread the humid summer. Dazzle them with ideas and activities (online and outdoors) that will make them enjoy a fine fragranced, fresher, pleasanter summer, thanks to Lux Happy Fresh.

Nescafè Red Cup

by gaia in Comments: 0

Entice young coffee lovers in a playful and unexpected way to buy the NESCAFÉ Red Cup Machine for their home with an original activity idea (online, in-store, or cross-channel promotional activity). NESCAFÉ needs original, optimistic, and playful ideas.

Mazda

by gaia in Comments: 0

Mazda is looking for an event or series of events which will help build fame for the Mazda brand across Europe, engaging with anyone who shares the same kindred spirit of challenging conventions.

Dulux

by gaia in Comments: 0

In a presentation with visuals and text, bring “Let’s Colour” to life showing how Dulux can add colour to people’s lives and homes, through activities across various channels.

Sumol

by gaia in Comments: 0

Create a simple yet impactful new packaging for a limited thematic edition that will make young people want to engage with Sumol’s sunny attitude to life? Optimism is contagious! The glass is always half full! Life is better in the sun! Surprise young people with a design that is creative, positive, fun, optimistic, enthusiastic, unpretentious, curious and truthful. Your new design will make young people want to interact with the brand and what it stands for either physically or online.

SK-II Limited Edition

by gaia in Comments: 0

Reinvent SK-II Limited Edition packaging that will surprise and excite young working women.

Arabic Numbers (2)

by gaia in Comments: 0

Create a series of creative and visually striking artwork representing the 10 Arabic numerals (from 0 to 9) to show us that numerals can tell meaningful stories and express passion and emotions

Johnson’s Bedtime

by gaia in Comments: 0

Design an arresting packaging add-on (secondary packaging) and a gift box idea that will get moms, or their concerned friends to notice and understand that Johnson’s bedtime routine when complemented with these products are the solution to a restful sleep.

Arabic Numbers (1)

by gaia in Comments: 0

Create a series of creative and visually striking artwork representing the 10 Arabic numerals (from 0 to 9) to show us that numerals can tell meaningful stories and express passion and emotions

Desperados

by gaia in Comments: 0

Invent a new way (packaging, bottle, device, gesture, ritual, etc.) to make beer sharing at home more surprising whilst staying very true to the premiumness of the Desperados brand.

Trident

by gaia in Comments: 0

Invent a virtual chewing gum for our digital and social media world that has the benefits of real chewing gum while being 100% virtual

Durex

by gaia in Comments: 0

Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

CD Artwork

by gaia in Comments: 0

Ideazione e Realizzazione dell’artwork per il CD “Tutto Cade” di Gaia Riva

Social Beverage

by gaia in Comments: 0

Invent a new beverage for adults that shakes up social get-togethers. Your concept should enable hosts to stand out as interesting individuals and reveal their social superpowers, while breaking the ice.

Nestlè Bottles

by gaia in Comments: 0

Design a collection of 3 water bottles with fun characters so 6 – 10 year old kids choose water to quench their thirst. Don’t use any existing character or stock image.

New Toothbrush

by gaia in Comments: 0

Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

Cup’a Soup

by gaia in Comments: 0

Blow us away with ideas for Cup a Soup that will surprise people and stimulate their appetite for it.

Close Up

by gaia in Comments: 0

Start the next oral care revolution with a new solution that will get people to experience freshness in a brand new way.

Kirin

by gaia in Comments: 0

Disrupt the beer industry with a revolutionary idea for a new beer product (or service) that will make it the drink of choice for people in their 20s.

Oreo

by gaia in Comments: 0

Make snack shopping as delicious and joyful as the snacks by designing a new store display that can be used by various snack brands (like CADBURY, OREO; etc.) to create a mouthwatering and convenient journey for shoppers

Cheetos

by gaia in Comments: 0

Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in fun family moments.

Ferrero Rocher

by gaia in Comments: 0

Design a beautiful, elegant and contemporary box on the theme of Italian romance that will make Ferrero Rocher a sought-after present for wedding guests.

Beauty Display

by gaia in Comments: 0

Create an original in-store display that will attract shoppers to a new high-end skin care product and appeal to their senses.

Doritos(2)

by gaia in Comments: 0

Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos. Focus on powerful crunch.

Hand Wash

by gaia in Comments: 0

Create an innovative hand washing product that will shape the future of anti-bacterial hand washing and has elements inspired by nature.

Kitkat

by gaia in Comments: 0

Give KITKAT a twist that would make breaks even more special.

Nescafè Gift

by gaia in Comments: 0

Create a cool yet aspirational and sophisticated Chinese New Year gift pack for Nescafé instant coffees that will become the most talked-about present among young (20 to 35), educated Chinese during social gatherings.

Gadget Sun Music

by gaia in Comments: 0

Concept di gadget ironici e “concettuali” per l’etichetta discografica SUN MUSIC. Puro esercizio di creatività 😉

SK-II Festive Gift

by wh1pl4sh in Comments: 0

Create a story about how SK-II Facial Treatment Essence gives a young men professional the captivating positive force he needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.

Riva Arredamenti Brochure

by wh1pl4sh in Comments: 0

Grafica e copywriting della brochure relativa al prodotto “Ufficio Mobile per Impianti” di Riva Arredamenti