Create an original in-store display that will attract shoppers to a new high-end skin care product and appeal to their senses.
Create an impactful solution for P&G that will engage Retailers in the countries like India to consider buying additional products while they wait at Wholesaler store counters. The challenge is to imagine an efficient solution to be placed near or directly on the counter that would attract the attention of a retailer. Keep in mind that not all the Retailers are tech savvy, most have basic technology, and some are even illiterate. Avoid ideas which require a lot of reading. Instead of a complicated and long experience, we would love to see some simple, intuitive and easy-to-understand solutions. Your idea should require minimum involvement and maintenance from the Wholesaler, as he is busy preparing the orders, receiving the payments, interacting with Retailers. Your solution should be easy and inexpensive for P&G to install in thousands of Wholesalers across emerging markets, like India for example.