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Beauty Display

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Create an original in-store display that will attract shoppers to a new high-end skin care product and appeal to their senses.

Nespresso Store

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Create a daring, surprising and luxurious 3D window design concept for NESPRESSO On Ice.

Ariel display

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Imagine an impactful in store visual or display for ARIEL based on their current TVC (http://archive.themill.com/portfolio/88/big-spectacle) to wow women, make them stop in awe, and even make the store manager call ARIEL to get one.

Oreo

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Make snack shopping as delicious and joyful as the snacks by designing a new store display that can be used by various snack brands (like CADBURY, OREO; etc.) to create a mouthwatering and convenient journey for shoppers

P&G display for Indian Retailers

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Create an impactful solution for P&G that will engage Retailers in the countries like India to consider buying additional products while they wait at Wholesaler store counters. The challenge is to imagine an efficient solution to be placed near or directly on the counter that would attract the attention of a retailer. Keep in mind that not all the Retailers are tech savvy, most have basic technology, and some are even illiterate. Avoid ideas which require a lot of reading. Instead of a complicated and long experience, we would love to see some simple, intuitive and easy-to-understand solutions. Your idea should require minimum involvement and maintenance from the Wholesaler, as he is busy preparing the orders, receiving the payments, interacting with Retailers. Your solution should be easy and inexpensive for P&G to install in thousands of Wholesalers across emerging markets, like India for example.