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Future of Lips Beauty

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Invent a new and disruptive lips product, package and gesture to please women who want to have beautiful lips and look for out-of-the-box solutions.

Trident

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Invent a virtual chewing gum for our digital and social media world that has the benefits of real chewing gum while being 100% virtual

Durex

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Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

Social Beverage

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Invent a new beverage for adults that shakes up social get-togethers. Your concept should enable hosts to stand out as interesting individuals and reveal their social superpowers, while breaking the ice.

New Toothbrush

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Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

Close Up

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Start the next oral care revolution with a new solution that will get people to experience freshness in a brand new way.

Kirin

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Disrupt the beer industry with a revolutionary idea for a new beer product (or service) that will make it the drink of choice for people in their 20s.

Cheetos

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Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in fun family moments.

Doritos(2)

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Wow us with incredible new product ideas, which bring out-of-the-box sensorial experience to consumers and surprise them with intense flavors and textures for Doritos. Focus on powerful crunch.

Hand Wash

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Create an innovative hand washing product that will shape the future of anti-bacterial hand washing and has elements inspired by nature.

Kitkat

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Give KITKAT a twist that would make breaks even more special.