Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase. Your packaging design needs to inspire Japanese teens and young adults to buy Coca-Cola Original again and again, and preferably share the experience on social media platforms, though not a must.
Can you help recreate the spark and make people love fragrance gifts again? Gifting is a wonderful tradition that deserves more emotion, surprise, and thrill … help us think of fragrance gifting experiences that would be so desirable people would even queue up for. Reinvent the perfume gifting experience so it’s exciting & surprising for both the gifter and the receiver. Don’t hesitate to break the rules of the fragrance industry as we know it today.
Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.
Reinvent the travel retail exclusive experience for a fragrance, skincare & makeup brand for a new generation of travelers! Come up with new product concepts and offers for fragrance, skincare and/or makeup for travelers and reinvent the experience around it. You can think about the retail environment at the airport, the POS setup, a traffic stopper, the art of gifting, personalization, etc. You can choose one or more routes from: 1)The one product I want when travelling 2) The best souvenir for someone or myself 3) A better shopping experience
Our sponsor, a major beauty company, wants to revolutionize the category and propose new and compelling foundation experiences for women. Invent a unique and revolutionary foundation that will surprise women by proposing a fresh new way to get a beautiful complexion.
Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler. Most clothing brands create styles based on what’s new & trendy in textiles, colors, cuts and among premium fashion brands. Think big! We need you to come up with breakthrough ideas that would change the brand’s future, or even the clothing industry.
Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US. We are looking for non-traditional ideas SweeTARTS can develop for the 2 holidays. SweeTARTS is anything but traditional, so the boring hearts and egg-shaped candies won’t cut it. We want you to invent totally new shapes, new formats, new flavors, new ways to eat it, new gestures… add fun to it, think about shared formats… reshape the whole experience of it and have fun creating!
Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners. There are five brands participating in this challenge: KITKAT, QUALITY STREET, ROWNTREES, AERO and MILKYBAR. This challenge is to look for ideas to help adults reconnect with each other as part of existing sharing occasions by enhancing the moment to enable people to truly connect. Your idea should inspire adults to share bonding moments all year around, by providing fun activities or enhancing consumers’ time together.
Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.
Teisseire needs your help to reinvent the ideal syrup experience at home and make it more desirable for adults, kids and families. There are many areas you can explore: where the syrup is stored; when it’s consumed; the packaging and how it’s poured into the glass; the format of the syrup – can be liquid, a tablet, a capsule, or even an ice cube; how it’s dissolved. The only requirement: it should be a liquid you drink after dissolution.
A popular RTD (ready to drink) coffee brand would like to make RTD coffee more exciting for current drinkers through the packaging and also appeal to younger people (16-24) who currently don’t drink RTD coffee to make them buy and try it. Design a unique and attractive looking packaging for a RTD coffee brand to make RTD coffee more exciting and relevant