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Coca Cola Japan

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Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase. Your packaging design needs to inspire Japanese teens and young adults to buy Coca-Cola Original again and again, and preferably share the experience on social media platforms, though not a must.

Perfume gift

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Can you help recreate the spark and make people love fragrance gifts again? Gifting is a wonderful tradition that deserves more emotion, surprise, and thrill … help us think of fragrance gifting experiences that would be so desirable people would even queue up for. Reinvent the perfume gifting experience so it’s exciting & surprising for both the gifter and the receiver. Don’t hesitate to break the rules of the fragrance industry as we know it today.

Kirin

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Disrupt the beer industry with a revolutionary idea for a new beer product (or service) that will make it the drink of choice for people in their 20s.

Durex

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Help durex inspire couples to have immersive and multi-sensorial sexual experiences at one or more of the 5 stages (anticipation, the tease, foreplay, the act and after play) and invent an original and groundbreaking product/service that celebrates sex, romance and love.

Trident

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Invent a virtual chewing gum for our digital and social media world that has the benefits of real chewing gum while being 100% virtual

Travel Product

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Reinvent the travel retail exclusive experience for a fragrance, skincare & makeup brand for a new generation of travelers! Come up with new product concepts and offers for fragrance, skincare and/or makeup for travelers and reinvent the experience around it. You can think about the retail environment at the airport, the POS setup, a traffic stopper, the art of gifting, personalization, etc. You can choose one or more routes from: 1)The one product I want when travelling 2) The best souvenir for someone or myself 3) A better shopping experience

Febreeze Pre-Poo

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The new Febreze product discreetly prevents toilet odors caused by pooping. Create a witty, original, yet descriptive name and pack design concept that tells people exactly what Pre-Poo Spray does in the toilet.

New Toothbrush

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Wow us with your idea of a premium manual toothbrush (ideally with its packaging) that brings something totally new to the experience of brushing teeth.

Florette

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Create a fruit & vegetables concept that has the power to change people‘s breakfast habits.

Skin Foundation

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Our sponsor, a major beauty company, wants to revolutionize the category and propose new and compelling foundation experiences for women. Invent a unique and revolutionary foundation that will surprise women by proposing a fresh new way to get a beautiful complexion.

Wrangler

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Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler. Most clothing brands create styles based on what’s new & trendy in textiles, colors, cuts and among premium fashion brands. Think big! We need you to come up with breakthrough ideas that would change the brand’s future, or even the clothing industry.

Sunlight Fabric Cleaning

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Invent a disruptive new Sunlight Fabric Cleaning product which will provide unique benefits to make the laundry process easier and delightful for Indonesian women.

Social Beverage

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Invent a new beverage for adults that shakes up social get-togethers. Your concept should enable hosts to stand out as interesting individuals and reveal their social superpowers, while breaking the ice.

sweetart

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Wow us with your incredible idea for a new seasonal offering of famous SweeTARTS candies, to be sold during St Valentine’s Day or Easter, in the US. We are looking for non-traditional ideas SweeTARTS can develop for the 2 holidays. SweeTARTS is anything but traditional, so the boring hearts and egg-shaped candies won’t cut it. We want you to invent totally new shapes, new formats, new flavors, new ways to eat it, new gestures… add fun to it, think about shared formats… reshape the whole experience of it and have fun creating!

Kitkat

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Give KITKAT a twist that would make breaks even more special.

Hand Wash

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Create an innovative hand washing product that will shape the future of anti-bacterial hand washing and has elements inspired by nature.

Nestlè social snacking

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Create a fresh and inspirational idea to facilitate sweet sharing moments among friends or partners. There are five brands participating in this challenge: KITKAT, QUALITY STREET, ROWNTREES, AERO and MILKYBAR. This challenge is to look for ideas to help adults reconnect with each other as part of existing sharing occasions by enhancing the moment to enable people to truly connect. Your idea should inspire adults to share bonding moments all year around, by providing fun activities or enhancing consumers’ time together.

App for 3D camera

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Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.

Teisserie

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Teisseire needs your help to reinvent the ideal syrup experience at home and make it more desirable for adults, kids and families. There are many areas you can explore: where the syrup is stored; when it’s consumed; the packaging and how it’s poured into the glass; the format of the syrup – can be liquid, a tablet, a capsule, or even an ice cube; how it’s dissolved. The only requirement: it should be a liquid you drink after dissolution.

Cheetos

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Create a new Cheetos product (cheese-based, multi-texture) with a concept that talks to both parents & kids with the sole objective of bringing them together in fun family moments.

Close Up

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Start the next oral care revolution with a new solution that will get people to experience freshness in a brand new way.

New Soft Drink

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Invent a new beverage with strong benefit that will delight people who want to make sports time a pleasant moment.

RTD coffee pack design

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A popular RTD (ready to drink) coffee brand would like to make RTD coffee more exciting for current drinkers through the packaging and also appeal to younger people (16-24) who currently don’t drink RTD coffee to make them buy and try it. Design a unique and attractive looking packaging for a RTD coffee brand to make RTD coffee more exciting and relevant