Make Australian people who like KITKAT love it, by creating a brand activation that connects KITKAT in a meaningful way with today’s new types of “break”.
Invent an amazing, life enhancing mobile application using a 3D camera in smartphones that enables us to do things we can’t do now. Come up with mobile app ideas that leverage 3D camera technology to simplify or enrich people’s lives, support them in their daily routines, solve challenges for them, or enable them to do things they simply could not do before. The 3D camera feature should be the center of your idea and provide a real benefit to people’s daily lives.
In a presentation with visuals and text, imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.
Imagine a unique, direct to consumer experience or service The Coca-Cola Company could provide to consumers in 2025. An experience available anytime, anywhere and linked to the company’s mission: Refreshing the world and inspiring moments of happiness.
Reinvent Wrangler clothing to bring a completely new, unique product idea and experience to Millennial consumers who typically don’t buy Wrangler. Most clothing brands create styles based on what’s new & trendy in textiles, colors, cuts and among premium fashion brands. Think big! We need you to come up with breakthrough ideas that would change the brand’s future, or even the clothing industry.