Create a simple yet impactful new packaging for a limited thematic edition that will make young people want to engage with Sumol’s sunny attitude to life? Optimism is contagious! The glass is always half full! Life is better in the sun! Surprise young people with a design that is creative, positive, fun, optimistic, enthusiastic, unpretentious, curious and truthful. Your new design will make young people want to interact with the brand and what it stands for either physically or online.
Design an arresting packaging add-on (secondary packaging) and a gift box idea that will get moms, or their concerned friends to notice and understand that Johnson’s bedtime routine when complemented with these products are the solution to a restful sleep.
Create a story about how SK-II Facial Treatment Essence gives a young men professional the captivating positive force he needs to radiate during the festive season, and illustrate it with an outstanding, unexpected, premium and original packaging design that will get noticed, and talked about.