Call us toll free: +1 800 789 50 12
Top notch Multipurpose WordPress Theme!
Call us toll free: +1 800 789 50 12
CLIENT

COCA COLA JAPAN

AWARDED

SHORTLISTED

IDEA

Short Brief: Wow us with your creative design for a limited edition original Coca-Cola label that incorporates an engaging and original activation idea to drive try and repeat purchase. Your packaging design needs to inspire Japanese teens and young adults to buy Coca-Cola Original again and again, and preferably share the experience on social media platforms, though not a must. Think of the following three waves of behavior: 1) Try: attracted to creative packaging design for initial purchase 2) Repeat: packaging design variations accelerate multiple repeat 3) Sharing: activation campaign that encourages social media sharing to influence other first time Coca-Cola consumers and return consumers alike. Your graphic designs should be accompanied by a short explanation of your creative strategy and how it will appeal to teenagers and young adults. And how it will drive repeat purchase. Your activation idea accompanies your label design and needs to describe how it works and be convincing in how it will drive posting and sharing on social media.

 

IDEA 1- COCA COLA ZODIAC

 

 

IDEA2 - COCA COLA HANAKOTOBA