CHALLENGE

Imagine how Lay’s can leverage the UEFA sponsorship and make it exciting for everyone. Your idea can be in real life, like events, outdoor campaigns, temporary installations, on pack promotions, packaging, flavor or product innovation (limited edition or permanent). It also can be online through TV, Digital, social medias, mobile.

IDEA

A multi-channel strategy, full of surprises and details, to empower Lay's UEFA sponsorship and make it exciting and new. In-store ideas, packaging/product ideas, digital and real-life implementation.