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Nespresso Store

19 Apr 2017 by In Copywriting, New Display

Here were the new NESPRESSO On Ice Limited Editions. The packaging design principle was inspired by the Mediterranean lifestyle.

The launch campaign was based on the following key words : Mediterranean Summer + Chill Out + Refreshment and was illustrated via four main illustrations.

 

The challenge was to create a “wow” window ‘scenography’, that triggered people’s emotions thanks to a truly aesthetic 3D installation. The brand didn’t want to literally advertise a key message, yet to ignite imagination through surprise & emotion. NESPRESSO windows included a fixed table in the middle that could not be moved or removed, so the design had to integrate a table of 140cm width x70cm depth x 80cm height.

CLIENT

NESPRESSO

IDEA 1 - FASHIONABLE

DOWNLOAD PROJECT (PDF)

IDEA 2 - WAVES

DOWNLOAD PROJECT (PDF)