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Tommy Hilfiger

19 Lug 2018 by In Copywriting, New Service - Experience, Retail
skills: creative strategy, copywriting, photoshop
Client

TOMMY HILFIGER

CHALLENGE

Tommy Hilfiger is opening a store in one of the European cities. This store is based on a new concept - the ‘Store of the Future’, targeting urban men and women 25-45 years old. Help us and take a part in this project by delivering innovative creative ideas, focusing on what the Store of the Future can offer in terms of in-store customer experiences, events and services. What will give the consumer a wow experience in a fashion store? We are looking for truly innovative, radical and interesting ideas.

Re-think the shopping experience: create an innovative unique in-store experience that people will want to go and engage with.

APPROACH

For this challenge I submitted different ideas. They have the purpose to make the shopping experience inside the store more engaging and creative, or more convenient and easy. They aim to anticipate the customer's needs in order to make his visit pleasant and worry-free, or to appeal to his creative side, pushing him to be an active part of the creative process, the stylist of his own garments.

All of them are based on a fundamental credo: each customer is unique. Unique in his tastes, body-shape, style. Making his shopping experience memorable means above all tailoring a service on him.

 

IDEA1

IN-STORE TAILOR'S SHOP & SELF-CUSTOMIZATION

IDEA2

FITTING-ROOM ON CALL

IDEA3

SMART CLOTHES SELECTION