Here were the new NESPRESSO On Ice Limited Editions. The packaging design principle was inspired by the Mediterranean lifestyle.
The launch campaign was based on the following key words : Mediterranean Summer + Chill Out + Refreshment and was illustrated via four main illustrations.
The challenge was to create a “wow” window ‘scenography’, that triggered people’s emotions thanks to a truly aesthetic 3D installation. The brand didn’t want to literally advertise a key message, yet to ignite imagination through surprise & emotion. NESPRESSO windows included a fixed table in the middle that could not be moved or removed, so the design had to integrate a table of 140cm width x70cm depth x 80cm height.